Winick Fine Jewelry, on Main Street just east of the circle, is naturally Montauk chill. It should be, after all, because its owners, Richie and Sandra Winick, have been in the community about 30 years and are now raising their family in the End. You’ll catch them at Ditch when they’re not educating customers in the shop.
The Winicks are the real deal, not opportunists taking a wild swing. The must-visit store, which took over prime space vacated by the print shop a few years’ back, carries everything from important watches and fine jewelry to bridal and engagement rings. Basically all things jewelry on par with anything you’d find in the city. How’s that, you ask? Richie’s family has been a mainstay in the city’s diamond industry for almost 7 decades. He is currently operating the family business, Manny Winick and Son, on 47th street in the Diamond District. That’s how.
But the Main St. location is a Montauk shop, with a Montauk vibe, look, and feel. The beautiful counter array is, well, very cool, almost as cool as the vintage and rare books and records that Richie collects, all for sale. Local artists, too, get some respect at the shop, with considerable wall space devoted to displaying their works, all also for sale. Richard Silver’s photography was featured at my recent visit. Speaking of selling, empty your jewelry boxes and come redesign or just cash in. No need to head west with seasoned jewelry pros right here in Montauk.
The Winick’s attractive and welcoming shop is a great addition to the fabric of the End and is proof that high-end retail and Montauk chill can co-exist beautifully. Well done, Richie and Sandra. Don’t believe me? Go see for yourself.